Lenses use Augmented Reality technology to embed 3D graphics in camera pictures. Snapchat Acquired Looksery and later introduced Lenses. LookSery was a Ukrainian Startup that had expertise in facial tracking and other high-end modification features for real-time videos. In 2011, Snapchat was launched with the purpose to create short clips of multimedia messages that can be modified and shared. The use of Snapchat is so immense that Robert peck – Suntrust analyst – says “ Snapchat is evolving beyond just ‘ another social media platform’ and could be headed to be the first ‘social augmented reality platform’.Īugmented Reality filters might look like an overnight success but the history goes back prior to 2015 when Snapchat created Lenses. Lens Studio is a platform that enables AR filter creators to create real-time filters with the help of designs and graphics. The filters that you see are made with Lens Studio. Nearly 265 million daily active users enjoy using these filters. Snapchat has plethoras of filters in the form of lenses, masks, and so on. Snapchat seems closer to Augmented Reality than any popular brand. In this article, we will have a detailed insight into the use of Augmented Reality in Snapchat An acquaintance of Snapchat with Augmented Reality filters And yes, Snapchat was the major contributor in the initial phase of this immersive technology. How is Augmented Reality used in Snapchat? Amazing filters that you enjoy using is the result of Augmented Reality. Simultaneously the other Company Snapchat stepped in and embraced this technology.

Those digital zombies that you enjoyed running after and catching is one of the first examples of Augmented Reality games. In 2016, the technology saw its first breakthrough in the market. But back then it was limited to specific industries.

But, do you know, which company was the major contributor in the initial phase of this immersive technology?Īugmented Reality has been around since the 1990s. The immersive technology has different use cases in multiple industries like Healthcare, oil and gas, retail, footwear, and so on. From increasing brand engagement through Augmented Reality filter to offering a real-like experience to users at comfort on their couch, Augmented reality is thriving. The term has taken the market to a whole new level in terms of user experience engagement and profitability. Do you think Snapchat is ruling the Augmented Reality filter platform?Īugmented Reality is in news most of the time during the major part of the years.

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